Van leeuwen ice cream brooklyn series#

Digging my spoon in, the base is thick and creamy. It is a light color but a browner hue than a light caramel, but not as brown of a hue as a light coffee. On to the ice cream! Removing the lid, the brown sugar base has a light tan color which is consistent with brown sugar. What it means for brown sugar is that it is not completely refined, so it has more of a molasses flavor than normal brown sugar would. I guess the word comes from the Spanish/Portuguese words mascabado/ mascavado which mean lessened or diminished.

I had not heard of muscovado brown sugar before. It is a muscovado brown sugar base with a lot of mix-ins: cookie dough, brownies & candied walnuts. The flavor for today is called Brooklyn Brown Sugar Chunk. It's good to know there is a place nearby where I can sample this interesting brand. I believe I had found a pint at Tim & Tom's Speedy Market in Saint Anthony Park a while back (see review here) but I have not seen any there recently. This is a Brooklyn-based brand that I often have when I visit my sister in New York City. I found that Kowalski's on Grand carries Van Leeuwen Ice Cream. “His work is timeless, but with the recent trends for all things ‘80s, there’s been an ever bigger resurgence of people celebrating his work and legacy.Brooklyn Brown Sugar Chunk - Muscovado Brown Sugar Ice Cream with Cookie Dough Bites, Candied Walnuts and Fudge Brownie Pieces “Keith Haring’s work is so iconic and appeals to everyone,” O’Neill told The News. Danish jewelry company Pandora also released a 12-piece limited collection in partnership with Haring’s estate.

Van leeuwen ice cream brooklyn series#

Last year, the Igloo outdoor products company even released a series of coolers featuring the work of Haring and fellow 1980s pop artist Jean-Michel Basquiat.

He established a foundation in his name to maintain and enhance his legacy of working with and donating to children’s and AIDS organizations.Īlthough Haring has remained popular in art-world circles, he’s had a mainstream resurgence in recent years via fashion brands such as H&M, Uniqlo and Gap.

Haring, who died from AIDS complications in 1990 at the age of 31, made a mission of celebrating joy and inclusivity. Van Leeuwen plans to donate a portion of the proceeds from pint sales at scoop shops during Pride Month to The Center, a home and resource hub for NYC’s LGBTQ community. “Obviously we wanted to highlight some of the iconic colors Keith Haring used but we also wanted the flavor to taste as fun as it looked.” “This is the first time we’ve based a flavor on art, so it was really fun,” Van Leeuwen co-founder Laura O’Neill told The Daily News on Wednesday, adding that the company worked closely with Haring’s studio to ensure his art was portrayed correctly. The frozen treat will be available at Van Leeuwen scoop shops and by the pint at select grocery stores in the Tri-State area through Aug. The legacy of Keith Haring doesn’t only live on in art exhibitions or on the walls of rich collectors - now ice cream makers have taken a shine to the pop art trailblazer.įor Pride Month, the Brooklyn-based Van Leeuwen Ice Cream company will roll out a specialty flavor in honor of the late painter, known for his animated imagery that came out of New York City’s graffiti subculture of the 1980s.ĭebuting June 1 and inspired by the vibrant colors of Haring’s work, Passion Fruit Berry Pop is a blend of blue raspberry ice cream and yellow passion fruit ice cream with swirls of strawberry jam.